Customer journey: apply for an older person’s bus pass

28 Sep 2012

At Really Useful Days, local authorities work together in groups, looking at customer journeys on council websites.

Groups critique three examples of the journey. They then discuss what the three examples get right and wrong, before coming up with their own model / ideal version. So far, groups have worked on 26 customer journeys.

This journey is: Apply for an older person's bus pass

Model customer journey - apply for an older person bus pass
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