Customer journey notes | Crewe Really Useful Day | October 2012
A write-up of the customer journey work we did at "Really Useful Day: GOV.UK and user journeys" (Crewe, 26 October 2012).
- We looked at 4 customer tasks, ranging from 'Apply for Housing Benefit' to 'Apply for a job at your local council', following each journey from www.gov.uk to 3 randomly chosen local authority websites.
- We critiqued the journeys, noting down what worked well and what could be improved.
- Finally, we came up with our version of a good customer journey for that task.
More than 500 people have worked on critiquing customer journeys and creating ‘model’ journeys for 26 key services. You can find them all on the Model customer journeys page.