Customer journey: pay your parking fine

9 May 2013

At Really Useful Days, local authorities work together in groups, looking at customer journeys on council websites.

Groups critique three examples of the journey. They then discuss what the three examples get right and wrong, before coming up with their own model / ideal version. So far, groups have worked on 26 customer journeys.

This journey is: Pay your parking fine

Model customer journey: pay your parking fine
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