Video clip: ‘Extreme digital’ designing public services for life’s milestones | Martin Ferguson

14 Nov 2014

Martin Ferguson, Director of Policy and Research, Socitm

Against a striking image of Annapurna, Ferguson highlighted that in redesigning and delivering services, government organisations must remember that people often require them at times of crisis. Real quotes from his own friends and family, like 'I need to find my dad a care home' and "My brother would be alive if mental and social health systems were more joined up" illustrate the concept of 'extreme digital', "where digital services can make a real difference", he said.